Key Objectives:

• Increase marketing differentiation across the sales lifecycle (Stage 0 – 3b).
• Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.
• Enable the business to help grow client relationships and conversations via social and digital channels.
• Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.
• Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.

Key Responsibilities:

• Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via pursuits.
• Leverage and enhance pursuit framework to ensure innovation, industrialization and integration.
• Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach.
• Draw insights from program analytics to refine programs and improve performance.
• Work with corporate functions such as Competitor Intelligence and Accenture Research to drive differentiation and personalization.
• Collaborate with appropriate marketing leads – understanding relevance of campaigns and content and generating integration and re-purposing.
• Share best practices to help improve skill development and ability amongst team.
• Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics and implementation, to improve client relationships and win rates.
• Assist in planning investments and manage operational budget items.
• Ensure that all global marketing policies and procedures are followed.
• Manage multiple pursuits and stakeholders across different timelines.
• Travel domestically and /or internationally, as needed on a limited basis.

Basic Qualifications:

• Bachelor's degree or equivalent
• Fluent in English
• 7-10 years' experience in integrated marketing special client and opportunity centric marketing programs
• Good experience in B2B marketing including digital, social media and marketing analytics
• Must be agile and willing to jump in and execute deliverables when needed
• Overall program management skills, including excellent communication skills, are required to ensure production support and design activities are completed on time and on budget

Preferred Skill Requirements:

• Proven experience in marketing strategy development and planning
• Proven experience in message development
• Strong written and oral communication, negotiation and presentation skills
• Proven experience in marketing asset development
• Proven experience in B2B digital /social media marketing
• Proven experience in marketing analytics and performance improvement