• Setting the priorities, roadmap and editorial plan for e-mail marketing as a channel
• Drive and operate the Global CRM Program Development by defining BC, processes and performance KPIs
• Drive and operate the global newsletter agenda to increase newsletter performance globally, and assist smaller markets with newsletter operation
• Drive the growth of customer base by defining off the shelf solutions for global lead generation campaigns, recruitment campaigns, etc.
• Lead the Day-to-day operation of Marketing Cloud including GDPR opt-in, opt-out and being a demand manager for improvements in Marketing Cloud
• Own the Centre of excellence of e-mail marketing by setting the way of work, standards, routines and rules for standardizing of the way of work
• Drive the e-mail marketing analytical and performance agenda, including user stories for customer data
• Global Lead CRM E-mail Marketing Specialist reporting line to the CRM Chapter

Academic and professional qualifications

• Master/Bachelor Degree within Finance, Marketing or similar
• Excellent copywriting skills, in English. Scandinavian language is a bonus
• 2-4 years of e-mail marketing or CRM Competence
• Strong familiarity with technologies, including Salesforce Marketing Cloud or similar systems
• Experience HTML coding for email is a big plus
• Experience designing and implementing A/B and multivariate tests
• Superior project management skills/experience agile way of working
• Demonstrable knowledge of the Adobe Creative Suite, including Photoshop, Illustrator, InDesign and Acrobat is a plus