Job description

• Plan and execute marketing strategies for events, promotions, and special packages

• Develop and manage marketing budgets, allocating resources effectively to achieve maximum ROI.

• Monitor expenses, negotiate contracts with vendors, and seek cost-effective marketing solutions.

• Define and maintain the brand identity of the establishment, ensuring consistency across all marketing channels.

• Oversee digital marketing initiatives, including website optimization, SEO, social media, email marketing, and online advertising.

• Lead content creation efforts, developing engaging and relevant content for various platforms.

• Collaborate closely with sales teams to align marketing efforts with revenue goals.

• Manage public relations strategies to enhance the establishment’s visibility and reputation.

• Identify opportunities for market expansion and develop strategies for entering new geographic locations or demographic segments.

• Foster relationships with media outlets, influencers, and industry partners to secure positive coverage.

• Stay informed about competitors’ marketing strategies, pricing, and promotions.

• Identify new marketing opportunities and attend business seminars, conferences and workshops to track industry trends.

• Prepare proposals and contracts, and review sales work file of assigned accounts

• Manage and oversee in the implementation of public relations and advertising campaigns

• Adhere to brand and hotel policies and procedures

• Conduct market research to identify trends, customer preferences, and competitive positioning.

Job requirement

- Bachelor's degree or Master's degree

- At least 15 years of experiences in Sales and Marketing

- Experience from Hotel and Hospitality

Email: hr@skmig.com