JOB DESCRIPTION:

• Creating promotional information to drive business
• Coordinating multiple channels of marketing strategies
• Managing budgets for marketing campaigns
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Testing new marketing opportunities
• Build strategic relationships and partner with key industry players, agencies and vendors
• Directing social media strategies
• Evaluating performances of marketing campaigns
• Troubleshooting marketing campaigns that are not performing well
• Produce valuable and engaging content for our website and other social media outlets to attracts and converts our target groups
• Monitoring and improving SEO
• Managing employees and third-party vendors
• Addressing customer service problems
• Coming up with new ways to promote new products
• Educating employees about industry marketing trends
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analysing customer feedback from social media platforms

Analysing advertising returns and reporting to upper management.

JOB REQUIREMENT:

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google AdWords campaigns
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field