1. Job Responsibility: 

•  Plan and execute all digital marketing, Marketing database, email, social media and display advertising campaigns 
•  Design, build and maintain our social media presence 
•  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
•  Identify trends and insights, and optimize spend and performance based on the insights 
•  Brainstorm new and creative growth strategies 
•  Plan, execute, and measure experiments and conversion tests 
•  Collaborate with internal teams to create landing pages and optimize user experience 
•  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
•  Instrument conversion points and optimize user funnels 
•  Provide thought leadership and perspective for adoption where appropriate 

•  BS/MS degree in marketing or a related field Proven working experience in digital marketing 
•  Demonstrable experience leading and marketing database, email, social media and/or display advertising campaigns 
•  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
•  Experience in optimizing landing pages and user funnels 
•  Knowledge of website analytics tools 
•  Working knowledge of ad serving tools 
•  Experience in setting up and optimizing