Job Description

• Writing clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters)
• Interpret copywriting briefs to understand project requirements
• Collaborate with designers, Public relations and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Working with creative professionals to build marketing projects and campaigns
• Conduct high-quality research and interviews
• Edit and proofread copy as needed
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
• Use SEO principles to maximize copy’s reach
• Source images and other content
• Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
• Maintain up-to-date knowledge of communication and client-related industry trends
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
• Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
• Write original copy and edit content for a range of corporate marketing and communications materials
• Collaborate with a team of account managers and creative staff from concept development to delivery of final product
• Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion
• Revise copy based on internal and client feedback/direction

Requirements

Education: Degree Holder

Experience:

- At least 3-5 years of experience in content marketing & copywriting

- Strong communication, organisational and problem solving skills

- Has excellent writing, editing and proofreading skills with a sharp eye for detail, language, flow, and grammar