Responsibilities

 Collaborate with the Shareholders in executing the company’s B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives. Focused on acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing, and analytics. Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue. This position requires a candidate with a blend of strategy, technical, creative, analytic, and project management expertise.

Role Requirements 

• Working on B2B marketing campaigns across the full marketing mix 
•   Delivering the content marketing strategy across multiple channels
• Manage the social media accounts creating relevant content, video, and blogs 
•  Create content to support events and webinars 
• Web copywriter and content creation • Driving marketing through CRM systems 
•  Market research and campaign planning • Press releases and media planning with the external PR agency 

Qualifications 

• Bachelor's degree in marketing, finance, business administration, or similar
•  A master's degree in a relevant field will be advantageous 
•  At least three years of experience as a marketing manager or branding manager 
•  Extensive knowledge of marketing strategies, channels, and branding
• Experience with online marketing, including social media, and content marketing 
•  Superb leadership, communication, and collaboration abilities Exceptional analytical and problem-solving skills 
•  Strong time management and organizational abilities