Publicity Manager

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Netflix
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November 03

Responsibilities:

  • Identify titles that will drive the business in Korea
  • Set strategy & execute publicity campaigns for Korean Content by working closely with cross-functional counterparts locally
  • Continue to build strong relationships with talent management companies and other key external stakeholders
  • Explore and continuously build strong relationships with key media outlets, journalists, and influencers
  • Run campaigns across earned media channels, including broadcast, print and online to maximize title promotion
  • Create cultural moments and high impact campaigns, with an emphasis on trying new and innovative ways to promote titles
  • Build strategy, oversee submission process and run on ground activities for local, regional and international awards and festival
  • Formulate and manage a budget, and give visibility into the process successfully
  • Act as the point of contact of showrunner/filmmaker, production partners, and talent reps to discuss the publicity strategy for the title -- also working with requests and approvals for campaigns assets including photography, glam, interviews, BTS, clips, and other AV materials
  • Act as the informed captain to coordinate set visits, talent tours, virtual junkets, and any other interview opportunities
  • Develop useful and impactful press materials in support of the campaign for media use
  • Set and implement screening strategy
  • Manage publicity agencies

Qualifications:

  • Have at least 9+ years of experience in PR/marketing within the entertainment industry
  • Understand Korea’s entertainment landscape and stakeholders (studios, production partners, talent reps, etc)
  • Have a strong network of relationships with showrunners and partners
  • Be an all-rounder with an ability to work cross-functionally and build relationships inside and outside the organization across different time zones
  • Be a self-starter who comes up with new approaches and is eager to try those out new/innovative campaigns
  • Love entertainment and be excited to deliver stories that showcase Korean content to people all over the world
  • Has a strong bias-to-action and can change course, be scrappy and get things done on short timeframes
  • An independent thinker with the ability for innovation and new ideas, making the leap from information to insight
  • Effective communicator and writer (we love debates and memos)
  • Flourishes in a 'hands-on' role, adding value at different levels. Is strong in detail and highly organized.
  • Fluency in English and Korean required
Skill & Language
studios, production partners, talent reps
4 - 6 years
N/A
1 candidate
December 05
Full Time
Management
Jungnang-gu, Seoul
Netflix5 jobs · Jungnang-gu, Seoul
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