Accenture GO Marketing Manager
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Increase marketing differentiation across the sales lifecycle (Stage 0 – 3b).
Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.
Enable the business to help grow client relationships and conversations via social and digital channels.
Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.
Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.
Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via pursuits.
Leverage and enhance pursuit framework to ensure innovation, industrialization and integration.
Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach.
Draw insights from program analytics to refine programs and improve performance.
Work with corporate functions such as Competitor Intelligence and Accenture Research to drive differentiation and personalization.
Collaborate with appropriate marketing leads – understanding relevance of campaigns and content and generating integration and re-purposing.
Share best practices to help improve skill development and ability amongst team.
Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics and implementation, to improve client relationships and win rates.
Assist in planning investments and manage operational budget items.
Ensure that all global marketing policies and procedures are followed.
Manage multiple pursuits and stakeholders across different timelines.
Travel domestically and /or internationally, as needed on a limited basis.
Bachelor's degree or equivalent
Fluent in English
7-10 years' experience in integrated marketing special client and opportunity centric marketing programs
Good experience in B2B marketing including digital, social media and marketing analytics
Must be agile and willing to jump in and execute deliverables when needed
Overall program management skills, including excellent communication skills, are required to ensure production support and design activities are completed on time and on budget
Preferred Skill Requirements:
Proven experience in marketing strategy development and planning
Proven experience in message development
Strong written and oral communication, negotiation and presentation skills
Proven experience in marketing asset development
Proven experience in B2B digital /social media marketing
Proven experience in marketing analytics and performance improvement
Skill & Language
business acumen, industry knowledge, knowledge of Accenture's areas of business
10 years up
Salary / Commission
15 jobs · Oslo
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