Accenture GO Marketing Manager

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Accenture
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September 04

Key Objectives:

  • Increase marketing differentiation across the sales lifecycle (Stage 0 – 3b).
  • Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.
  • Enable the business to help grow client relationships and conversations via social and digital channels.
  • Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.
  • Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.

Key Responsibilities:

  • Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via pursuits.
  • Leverage and enhance pursuit framework to ensure innovation, industrialization and integration.
  • Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach.
  • Draw insights from program analytics to refine programs and improve performance.
  • Work with corporate functions such as Competitor Intelligence and Accenture Research to drive differentiation and personalization.
  • Collaborate with appropriate marketing leads – understanding relevance of campaigns and content and generating integration and re-purposing.
  • Share best practices to help improve skill development and ability amongst team.
  • Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics and implementation, to improve client relationships and win rates.
  • Assist in planning investments and manage operational budget items.
  • Ensure that all global marketing policies and procedures are followed.
  • Manage multiple pursuits and stakeholders across different timelines.
  • Travel domestically and /or internationally, as needed on a limited basis.

Basic Qualifications:

  • Bachelor's degree or equivalent
  • Fluent in English
  • 7-10 years' experience in integrated marketing special client and opportunity centric marketing programs
  • Good experience in B2B marketing including digital, social media and marketing analytics
  • Must be agile and willing to jump in and execute deliverables when needed
  • Overall program management skills, including excellent communication skills, are required to ensure production support and design activities are completed on time and on budget

Preferred Skill Requirements:

  • Proven experience in marketing strategy development and planning
  • Proven experience in message development
  • Strong written and oral communication, negotiation and presentation skills
  • Proven experience in marketing asset development
  • Proven experience in B2B digital /social media marketing
  • Proven experience in marketing analytics and performance improvement
Skill & Language
business acumen, industry knowledge, knowledge of Accenture's areas of business
10 years up
Negotiation
1 candidate
October 06
Full Time
Management
Oslo
Accenture15 jobs · Oslo
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